Kinetiq — Motion, calibrated.

Waylight · how we decide

Four rules, and what each one costs us.

These settle arguments internally. We publish them so you can hold us to them, and so you can tell when we have broken one.

The gate before the office
Every feature is designed for the person standing outside in the weather first, and adapted for the desk afterwards. Never the other way round.
What it costs us
Office reporting is plainer than our competitors', and that is a choice, not a backlog item.
A plan that cannot explain itself is not published
The scheduler withholds any board whose reasoning it cannot state, and flags it for a person instead.
What it costs us
About one morning a fortnight arrives with a flag rather than a plan.
Leaving is a workflow
Export everything, any time, without asking. Cancellation is a settings page, not a phone call.
What it costs us
We lose accounts we could have kept by making them hard to leave.
Small enough to name
You should always be able to find out who made a decision about the product you rely on.
What it costs us
It caps how fast we can grow, which we have decided we can live with.